Digital Marketing image
Digital Marketing image

Digital Marketing

Books | Business & Economics / Marketing / General

Dave Chaffey
Fiona Ellis-Chadwick
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
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More Details:
Author
Dave Chaffey
Pages
545
Publisher
Pearson UK
Published Date
2019-02-05
ISBN
1292241624 9781292241623
Ratings
Google: 5

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