Seductive Interaction Design
Books | Computers / Internet / Web Design
Stephen P. Anderson
What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.
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Author
Stephen P. Anderson
Pages
240
Publisher
Pearson Education
Published Date
2011-06-13
ISBN
0132118637 9780132118637
Community ReviewsSee all
"This book is very similar to [b:Designing for Emotion|12910715|Designing for Emotion (A Book Apart, #5) |Aarron Walter|http://d.gr-assets.com/books/1318982331s/12910715.jpg|18065512] by Aarron Walter, but longer, packed full of even more concrete examples, and making a more direct effort to tie each example to universal psychological principles such as our love of pattern recognition and set completion or our need to reciprocate generosity. <br/><br/>Anderson shows how when you interact with a website, it's a lot like interacting with a stranger you've just met for the first time. In both cases, you don't want to ask for too much personal information too quickly. In both, it's nice to feel like you're carrying on a conversation (rather than just replying to the one-word captions of a form). In both, you can draw attention through contrast but build trust by fulfilling expectations.<br/><br/>He writes: "I think it's more accurate to think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake." He explores how aesthetics can make interfaces more usable and can then build upon that to make them pleasurable and meaningful, showing how various aspects of visual presentation can impact users conscious understanding, semi-conscious association, and unconscious feeling.<br/><br/>He shows how to turn a computer application into a game by finding the inherent challenge in each task and bringing it to the forefront rather than relying upon extrinsic motivators like badges and points. Whenever anyone's trying to get something done, there's an intrinsic challenge that can be brought forth and turned into a game; Anderson proposes methods of finding this challenge and using it. <br/><br/>This summary's too abstract to do the book justice. I'm trying to generalize and summarize, but one of this book's greatest strengths is its persistent use of oodles of concrete examples."
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