Meggs' History of Graphic Design
Books | Design / Graphic Arts / General
4.2
Philip B. Meggs
Alston W. Purvis
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
AD
Buy now:
More Details:
Author
Philip B. Meggs
Pages
704
Publisher
John Wiley & Sons
Published Date
2016-04-14
ISBN
1119136202 9781119136200
Ratings
Google: 2.5
Community ReviewsSee all
"The first couple chapters of this book are full of interesting information about the evolution of written language. After that the book bogs down in personal details of the designers' lives. For example, I now know that in the 1700s Bodoni in Italy and Didot in France were rivals in the development of more modern fonts, each borrowing from the other, and both drawing upon the earlier type designs of Baskerville. A lot of words are wasted on telling how so-and-so designer went to so-and-so place at so-and-so time...for the purposes of understanding how various aspects of design history impact present work, the designer's personal lives are of little use to me. <br/><br/>Instead, I would have found it more useful to see a comparison of similar styles with information on how to tell them apart and indications of the sentiment (including culture, time, place, and philosophy) evoked by each. The trivialities that make up much of the text (titles of the works, the names of the designers and their acquaintances, their education, and the names of the publications and presses they worked) for would be far better relegated to sidebars or appendices so that I wouldn't need to slog through them to find the useful information."
a
aqword