Communicating for Results

"Communicating for Results: A Canadian Student's Guide is an indigenous, core text designed to serve students studying business and professional communications at both the university and college levels. Author Carolyn Meyer acknowledges the challenges of today's demanding work environments and provides practical, classroom-tested instruction for communicating successfully--that is, for getting noticed and getting results. The text, praised for being exceptionally well written and logically organized, covers not only the principles of grammar and rhetoric, but also the persuasive strategies required for being an effective writer and public speaker. Meyer's hands-on, skills-based approach uses models and samples, individual and group exercises, quick-reference guides, and checklists to guide students through the writing process and help them develop confidence. Coverage of changing trends in the workplace, trends in communication research, cultural differences in communication techniques, social media and mobile communication ensures students are well-equipped to compete in the globalized, modern workplace. This fourth edition offers a new introductory chapter that introduces students to the contemporary workplace and what it takes to be a professional, both as an individual and as part of a team. The fourth edition also includes a thoroughly updated introduction to the tools of social media, which has been expanded to include coverage of mobile communications, introducing students to key social media tools and discussing the most effective ways for businesses to use these tools and technologies to promote their products and services, reach out to customers, and keep on top of market trends. As well, the chapter-end activities have been updated to replace outdated links and ensure content is fresh and contemporary."--