Trust Me, I'm Lying image
Trust Me, I'm Lying image

Trust Me, I'm Lying

Books | Business & Economics / Marketing / General

Ryan Holiday
In 2016, fake news became real news - as its consequences became crushingly obvious in a year of political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday. Ryan is a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can. In today's culture ... 1) Blogs like Breitbart, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch - online and off. Why is he revealing the secrets of his trade? Because he is tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. After recent events, he's pulling back the curtain because he doesn't want anyone else to get blindsided. Holiday will explain exactly how the media really works. What you choose to do with this information is up to you.
AD
Buy now:
More Details:
Author
Ryan Holiday
Pages
320
Publisher
Profile Books Limited
Published Date
2018-02
ISBN
1788160061 9781788160063

Discussions

LATEST