We Are All Weird
Books | Business & Economics / Marketing / General
3.8
(272)
Seth Godin
World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
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Author
Seth Godin
Pages
112
Publisher
Penguin
Published Date
2015-09-15
ISBN
1591848245 9781591848240
Community ReviewsSee all
"WE GET IT, SETH. You're super edgy. <br/><br/>The book makes some good points, and I enjoy his writing style, but the fact is that some people (me) ACTUALLY care about the Super Bowl, and some people (me) enjoy staying at hotels like the Andaz and the W. And I still consider myself weird - though maybe it's my mainstream tendencies that make me weird..."
Shannon Jörgenfelt
"None right now."
Ramona Pinckney