Thinking with Type
Books | Design / Graphic Arts / Typography
4.2
Ellen Lupton
"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love TypographyThe best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.This revised edition includes forty-eight pages of new content with the latest information on:• style sheets for print and the web• the use of ornaments and captions• lining and non-lining numerals• the use of small caps and enlarged capitals• mixing typefaces• font formats and font licensingPlus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.
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More Details:
Author
Ellen Lupton
Pages
224
Publisher
Chronicle Books
Published Date
2014-04-15
ISBN
1616893508 9781616893507
Community ReviewsSee all
"This is one of those beautiful books that conveys meaning as much through its form as through its content. It contains many images of type designed in various ways, integrated with descriptive text to demonstrate various principles of typography.<br/><br/>In additional to explaining how to do things right, Lupton provides many helpful examples of what<i> not to do</i>.<br/><br/>This book is organized into three sections: letter, text, and grid. Each section begins with an overview of that category, including its definition and history, then splits into multiple smaller sections about specific subcategories.<br/><br/>Below are a couple things I found most interesting from each section:<br/><br/><spoiler><br/><b>Letter:</b><br/><br/>Different fonts are designed to be printed in different sizes. For example a font with a large x-height and relatively thick stroke weight of relatively uniform thickness works well at a small size. <br/><br/>Different typefaces should be mixed only if there's a noticeable difference between them.<br/><br/><b>Text:</b><br/><br/>"Although many books define typography as enhancing the readability of the written word, one of design's most humane functions is, in actuality, to help readers <i>avoid</i> reading" (87).<br/><br/>Lupton considers various forms of presenting information and how linear or non-linear they are. Text has the capacity to be much less linear than speech, especially when it's stored in a database.<br/><br/><b>Grid:</b><br/><br/>The concept of splitting text into smaller blocks on the page is relatively modern, beginning around 1940.<br/><br/>(Lupton makes the outdated claim that most modern webpages use HTML <table> elements to lay out the positions of their main elements. This isn't true. Nowadays, most pages use CSS to position elements instead.)<br/><br/></spoiler>"
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